Few days back my friend want to buy Samsung S5 mobile.
He searched on the internet for good deals in
the city for that mobile on different website and found good offer on one of
the website, which was offering S5 with good discount offer.
He placed the order on cash on delivery while
returning back from the office.
As usual at night we all friend gathered together
as it was weekend next day.
So just while doing gossip and talking about
this and that, my friend said that he placed order online for S5 on XYZ.com.
Suddenly one of my friend share an bad experience
of one of his colleague relative about the website when they ordered a mobile
from that website.
My friend again starts thinking on his decision
and planned to take his decision back, by calling the website customer care and
cancelling the order at that time only.
At that
time 5 friends of mine was present and one of my friend suggested him a
different showroom which is more reliable and trustworthy but the cost of
mobile in that showroom was little bit higher than what was offered on website.
He agreed to buy the mobile from that showroom
and very next day he bought the mobile from that showroom and he was happy with
the warranty and guarantee which show room has offered him.
Now the main thing to consider here is the
review that one of my friend has shared in our friend circle was shared by his colleague
to him and to his colleague it was shared by his relative, and the same review
was again shared in my friends group.
That means around 10-12 people will now have a
bad review and image about that online website without having a personal experience.
So we can see and differentiate that how words
of mouth can change a purchasing decision.
That’s the power of word of mouth Marketing.
Mind it…..
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